“Created to make you the conversation piece at parties. Smashingly different at dances or perfectly packaged at picnics. Wear it anytime...anywhere. Won't last forever...who cares? Wear it for kicks—then give it the air.” - Scott Paper Co. advertisement, 1966
Who could resist?
The style was nothing fancy or shapely-a simple shift or tent shape. The Scott company was not prepared for the widespread acceptance of their product-
I once went swimming in my paper dress- or should I say, I went swimming in my paper dress--ONCE.
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