Friday, January 29, 2016

The 1950's—When Coffee Was "Coffee-er"

(Original artwork-all rights reserved)




...she's guilty. I didn't have a chance!



It's 8 am and I just watched half of my six brothers get on the school bus at the end of our driveway.
There she sits, sipping her coffee looking at her Family Circle magazine.


"Can I have a sip?" "OK, but just one..."

She lifts me up onto her lap and puts the teaspoon to my mouth. To this day I can remember how great it tasted!

Now that was a great cup of coffee—I couldn't wait until I was old enough to drink a whole cup.

What was it about the coffee back then that made it coffee—er? The commercials we grew up watching sure made it appealing..
...Take this Maxwell House Commercial for example!
I'm sure growing up with a dad who considered coffee a staple in his diet made an impact on me as well—he drank it black. At that time in my life, my dad was a salesman—known during the "great do it yourself era" as Mr.Sawdust. He worked for AMF (American Machine and Foundry) demonstrating and selling their DeWalt radial armsaw in the northeast region of the country. He spent a lot of time on the road so he knew all the diners that had the best coffee.

On his return home from a week of traveling he would call my mom from the road and say, "Put on the coffee, Jeannie! I'm comin' home." He'd drive up the driveway and as soon as he walked in the door we would run to greet him. I still remember hugging him—that smell of the road—his aftershave—the excitement of his return home with all the great news. He would give us a rundown of all that had happened that week—all the sales he had made, distributors he had set up. He was excited! He would come in and sit at the big Lazy Susan table and my mom would pour his coffee.

...and it was a great cup of coffee!

Last year I bought an automatic coffeemaker at Christmas time—nice looking twelve cup, with all kinds of bells and whistles. The coffee was.....OK. But after one year of use, it died. It still sits there looking very sleek and utilitarian. The only reason it's still there is that I just can't believe it only lasted for one year. Every once in a while I try it again and conclude that it is in fact...useless.

I thought back to the very first coffee that I recall and the pot that it was perked in. Maybe that is the key—I need to find that pot! Within a week one of my sons found the pot—vintage—perfect condition.
We perked a pot of coffee...and it was a really good cup of coffee!

I remembered the coffee pot my husband and I used as newly weds—a Chemex pot, shaped like an hour glass with a wooden band around the center, secured by a leather string. The cone shaped filter was placed in the top half along with the coffee. After pouring the boiling water through the filter we sat and waited...and waited... several minutes for the coffee to drip down into the bottom half.
But that was OK. We were so starry eyed in love, we didn't mind waiting.

...it was a great cup of coffee!
(...Baby Boomers always did like "show and tell"–here it is!)
Maybe that first sip of coffee on my mother's lap was not in fact the best coffee around, though I remember it that way. Perhaps it was just that moment in time when mothers were not rushed, so children were not rushed. Most mothers stayed home and we all benefited greatly by their presence in our lives. We had time; time to be kids, to explore— time to imagine, time to create.
Maybe it wasn't the coffee after all.

During my dad's final years, living with his failing eyesight and other diabetes related health problems, he spent his days and nights on his computer, engrossed in his writing and genealogy research. He enjoyed it—but maybe it was a distraction from the reality of his decline.
He drank coffee, morning, evening it didn't matter; refilling and reheating in the microwave, over and over again, until it took on the likeness of 3-in-1 oil.
Not just coffee, instant coffee—if you can believe that!
Now this was a man who knew what a good cup of coffee was. I always wondered how he could tolerate it. Maybe I'm beginning to understand.

This morning my husband drove me to Milford PA, a quaint old town situated along the Delaware. I had an appointment with a surgeon, a follow up after some surgery a week ago. It was an operation I had been dreading for over a year, yet it was now all behind me. It went far better than anticipated, which I attribute 100% to finding the right surgeon. I was informed that all reports came back fine.

I had not been able to eat much for the entire week so the suggestion of a breakfast out sounded very appealing. We pulled off the road at an old mill turned restaurant situated along the Sawkill Creek, The Waterwheel Cafe & Bakery, known for its great food and historic atmosphere. It's one of those simple but charming turn of the century buildings, with bare hardwood floors, stone walls and exposed beams—several old glass display cases, one filled with great looking pastries.

As we sat at a small wooden table by the window, watching the snow falling outside through the old glass window panes, I realized my future plans and ideas were returning to me. What a great feeling!


The waitress poured our coffee and as I took a sip looking across the table at my husband—the same one I drank that Chemex coffee with thirty five years ago—there's was only one thing I could say—


...now that's a great cup of coffee!



Monday, June 9, 2014

"Go You Chicken Fat, Go!"



The year is 1961. My dad, an ad man at the time for Young & Rubicam, a large agency in New York City arrives home, his usual jubilant, animated—“just had a great day”self —opens up his brief case.
There were definite advantages to having a dad who worked in advertising. He often worked at home in the evenings, seated at his typewriter; brainstorming for a campaign just about to hit the media. We were often included in the process, listening to his ideas as he hammered them out on paper faster than anyone I had ever seen, the smoke from his Pall Mall cigarettes swirling to the ceiling above. The smoke of course was not an advantage but we were still ignorant of the real dangers—remember, my dad was in advertising.

We were living in Upper Montclair, NJ at the time, a thirty minute bus ride from NY City. Dad walked to the bus each morning and my younger brothers often rode their bikes to meet him after work and ride home alongside him.

He pulls a record out of his briefcase— but then changes his mind.
“No, I think we’ll just wait until tomorrow morning.”
Before bed that night he announces, “I want everyone down here—in the living room—at 6am—set your alarms!”

“Everyone”—dad and mom, my six brothers and I, as planned, filed down to the living room at 6am the following morning and had our very first exposure to the Chicken Fat song! The song was written by Meredith Willson and sung by Robert Preston of "Music Man" fame with full orchestral accompaniment. It was commissioned by John Kennedy for his new Youth Fitness Program. A copy of this record was sent to every school in the U.S. with the idea that it would be played over the P.A. every morning while students did calisthenics.

Since my dad had something to do with the presentation of this program (thanks dad!) we were just about to experience a preview—right in our living room.
It was brutal—not just listening to the song but the exercises; one after another—6am—this is way to early for this sort of thing!
And surprise! When we arrived at school that morning the record was played again in our classrooms and gym classes. We got to do the entire routine again! (..and every day after that for weeks)

Our family exercise program lasted about three days and to tell you the truth, I think my dad was sick of hearing the song too.
On the fourth day there were no alarms set in our house for 6am.
If you would like to hear the song and read the never ending lyrics you can listen to it here.

(WARNING..You will not be able to get the song out of your head for days!)
Let's agree to take this little 45 and store it in the archives—for a long, LONG, time!




Update...June 2014

OH NO......it's back!!  Apple I-Phone 5's new ad!

Go You Chicken Fat Go!




Tuesday, November 8, 2011

They're Here—My original "Dear Baby Boomer" greeting cards!

If you've been reading my stories or if you've been a part of "Dear Baby Boomer-Remembering the 50's & 60's" on Facebook you know that there's a special place in my heart for those simpler days back when we were kids. I have found the subject to be a nice diversion when life in 2011 gets—well—complicated! (...know what I mean?)
If you look back at those days and *sigh* wondering, "Was life really that simple back then?" I know you will enjoy my cards.

If you've been reading along you will recognize some of the images from my stories.Take the Cadillac for example....
This card originated from the story of my mom's 1953 Cadillac that you can read here.
Each card comes with a memory on the back-typed with my vintage typewriter.

Like this...
(Back of card)

My cards are professionally printed on #120 cover stock. The colors are rich and beautiful-like I had discovered a brand new box of crayons!
This first edition set comes with six 5x7 cards—one card of each design —and envelopes. They are blank inside since Baby Boomers still like to...express themselves!
There are more stories to come—and more cards in the series. This is the beginning!

My Etsy shop is officially OPEN!

Take a look around!


"Mamie"